Typography

Typography

Aeonik Pro Styles

Instructions

To maintain a balanced and consistent visual rhythm across all headings, optical kerning
is applied to ensure natural spacing between characters.

For larger headings, tracking remains at 0%, while for smaller sizes, a slight +10% tracking
is applied to enhance legibility.

Always use the designated stylistic set for the Latin “a” and avoid the default character of the font. This ensures consistency across all applications  and aligns with the brand’s typographic identity

Always maintain the correct hierarchy and spatial relationships between title and body text. The measured distances (X system) define the vertical rhythm between elements and must
be consistently applied

Type is usually left-aligned or centered. Never use fully justified or left alignment.
Text should never be hyphenated.

We use sentence case and never ALL CAPS, to keep our tone clear, warm, and easy to read.

Alternative Typeface

If Aeonik Pro is not available use Aptos. Aptos is a system typeface and is available within
all MS Office applications